BJPST: 14(1): 024-027 [Jan, 2016]
A total of 43 sweetmeat shops were enumerated at the union and upazila markets of Sirajgonj, Pabna, Natore and Rangpur districts in Bangladesh from March to April 2015 to explore the knowledge on sweetmeats manufacturing and marketing status. Most (88.40%) of the businessmen manufactured and sold sweetmeat and Chomchom (72.10%) was the highest sold sweetmeat. Most of the shopkeepers (95.30%) sold the sweetmeat in their own shops. Majority of consumers (95.30%) preferred dry sweetmeat and most of the buyers (72.10%) were medium scale customers. The highest amount of sweetmeat was sold at religious festivals (88.40%) and more profit came from Rossogolla (67.40%) and Chomchom. Sweetmeat business increased (79.10%) the social status of the businessmen and many of the manufacturers (58.10%) learnt the sweetmeat procuring process from experienced sweetmeat manufacturers in their neighborhood. Most of the shopkeepers (88.37%) stored sweetmeat for a period of 1 to 3 days and then they (81.40%) destroyed the surplus and unsold sweetmeat. From chhana, many kinds of sweetmeats like, Rossogolla, Chomchom, Kalojam, Sandesh, Manda, Malaikari, Rajvog, Rossomalai, Danader, Katavog, Rosskodom and Amirti were manufactured and marketed at shops of studied region. Peoples bought sweetmeat in different occasion in different purposes like, birthday celebration, marriage anniversary, traveling to relatives’ house, family consumption, celebration good news and academic results of students. The study might provide with some information to take initiatives for standardization of Sweetmeat and to formulate new business plan encompassing Indigenous sweetmeat shopkeepers in the study area.
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