VEGETABLE MARKETING SYSTEM AND ROLES OF MIDDLEMEN IN BANGLADESH. Md. Rashidul Hasan and Hu Bai

BJPST: 14(1): 001-006 [Jan, 2016]    ISSN: 2305-1809 (Online version)    

ABSTRACT
This study attempts to identify vegetable marketing channels in three districts in Bangladesh. For investigating marketing channels, identify market actors, their function, corresponding marketing cost and margin, and major business obstacles were also highlighted. Data were collected primary source from 354 farmers and 129 middlemen by using pretested semi-structured questionnaire in 2014. The results showed that farmers, Faria, Bepari, Aratdar and retailers were the major markets actors in the study areas. Middlemen were followed different payment methods, price fixation procedures and they graded and stored their vegetables for selling timely. Most of the intermediaries buy vegetables from farmhouses and village markets and sell mostly in the urban markets. Among the market intermediaries, net margin was highest for Bepari and lowest for retailer. Net margin and purchase price percentage was highest for retailer and lowest for Bepari. Middlemen used different sources of market information in their marketing activities and mobile phone is very popular for collecting price information. Both farmers and middlemen are in the shortage of capital. So Government, NGOs and other institutional credit should be available.


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