This study aimed at finding the farm-level adoption pattern and profitability of aromatic rice production in selected areas of Mymensingh district. A total of 60 farmers were selected as sample for achieving the objectives of the present study. To collect data through face-to-face interview schedule was administered. To measure the profitability of aromatic rice production uncounted benefit cost ratio was calculated. The value of BCR was 1.45 implying that the aromatic rice production was profitable. To identify the influencing factors that affect the adoption of aromatic rice production logit model was estimated. Out of eight variables, four named age of household head, own cultivable land, technical efficiency and non-farm income had significant effect on aromatic rice production adoption. This study also identified some problems faced by the farmers in adopting and producing aromatic rice and possible solutions of those problems. Finally, some policy recommendations based on the findings of the study were suggested.